Supporting Republic Records, Def Jam Recordings, Island Records, Mercury Records & Uptown Records. Visual/Creative direction, brand development, and rapid campaign assets for Universal Music Group talent and label rollouts. Led multi-label visual initiatives and digital asset development supporting the 2026 label relaunch under President Danielle Price. Developed comprehensive artist portraiture guidelines, streamlined digital asset standards, and delivered high-impact creative campaigns across Universal Music Group’s frontline roster.
UPTOWN RECORDS BRAND RELAUNCH.
Establishing visual cohesiveness, digital asset standards, and artist portrait guidelines for the 2026 label relaunch under President Danielle Price.
SCRAPPED "LOVE ME THROUGH IT" cover for COCO, commissioned by Remi Williams (DEF JAM RECORDS) // HAND DRAWN // PHYSICAL ASSETS // MIXED WITH DIGITAL
Establish an immediate, cohesive visual identity for the public-facing relaunch of Uptown Records on Instagram, introducing the new active roster.
Designed and executed the official "Coming Soon" campaign graphics and unified typography layouts for key talent assets, including G Herbo, Yung Miami, and Trap Dickey. Maintained strict visual alignment across assets by implementing curated, artist-specific color profiles—utilizing precise blue typography for Trap Dickey, yellow for Yung Miami, and white for G Herbo—all anchored by perfectly centered logo alignments.
Successfully managed rapid iteration and daily creative feedback to deliver production-ready assets that launched live on the official @uptownrecords Instagram.
Juneteenth x Uptown Records Commemorative Concept (Scrapped)
This piece explores the intersection of Black liberation, music culture, and 90s Hip-Hop royalty. By merging iconic archival imagery of the Uptown Records roster—featuring trailblazers like Mary J. Blige, Andre Harrell, Jodeci, Heavy D, and P. Diddy—with a bold, modern graphic treatment, the artwork honors Juneteenth as both a celebration of freedom and a testament to Black cultural excellence.
Livingston – "Radiostar" Brand Exploration (Unused Concept)
A visual exploration centered around the custom "radiostar" symbol for the musical artist Livingston. The goal was to develop a distinct visual mark that seamlessly integrated hand-drawn, organic star forms into distressed stencil typography, replacing the letter "O" to serve as a signature branding motif.
An interactive-style motion design showcase created for Uptown Records’ summer merch and D2C music collection. Utilizing simulated UI cursor movements, smooth horizontal carousel wipes, and a final grid reveal, this promo bridges digital shopping UX with high-energy promotional visual assets.
Jodeci – Forever My Lady 35th Anniversary Vinyl Promo Dynamic motion asset created for the D2C rollout of Jodeci’s 35th-anniversary vinyl release under Uptown Records. Built with exploded-layer packaging animations, glitch transitions, and high-contrast lighting to elevate physical merch showcases for digital storefronts.
JYT – NYC Fan Meet & Greet Promotional Graphics
High-energy promotional graphics created for pop group JYT's NYC fan meet-and-greet event. Blending Y2K streetwear aesthetics, bold geometric star motifs, and direct-to-fan SMS marketing CTAs, the design is tailored to drive high social engagement and ticket/RSVP sign-ups.
Coordinated talent logistics, guest relations, and digital content creation for Republic Records’ official BET Awards Weekend event. Managed a high-profile VIP guest list featuring major recording artists (including Jacquees) and influencers with millions of followers. Maintained strict entry protocols under pressure, captured high-quality digital photography for internal/social use, and ensured a seamless experience for top-tier industry executives and talent.
Assisted on-set creative direction and production for Republic Records artist Jamie Miller. Responsible for prop curation, tethered digital workflow setup, and supporting high-profile talent management to deliver cohesive visual assets for campaign rollouts.
Jae Stephens – Music Video Production & On-Set Creative Direction Creative Assistant / Art Direction Assistant
Executed on-set art direction and visual support for Jae Stephens' music video production. The visual direction leaned heavily into a low-lit, Americana noir environment—utilizing warm neon contrasts, exposed brick textures, and immersive lighting to mirror the track's mood and tone.
